Marketing
Mix Modelling
Increase your profit by understanding the true ROI of your advertising
What is Marketing Mix Modelling (MMM)?
Marketing measurement is currently undergoing significant change. For example, reliable digital attribution is no longer possible due to privacy interventions by Apple and restrictions on cookie availability.
Because of this, more and more brands are using Marketing Mix Modelling (also known as MMM or econometrics). It is a set of statistical analysis techniques applied to marketing or sales data to estimate the impact of your marketing activities. It is typically used to optimise the advertising mix and promotional tactics to increase ROI or incremental revenue.
Thanks to advances in technology, we are able to provide MMM studies quicker and more cost effectively than legacy providers. We are also fully transparent with our process and how we build our models, so your business can trust the results.
How are we different?
We have been in your shoes.
The client-side experience in our team means those working on your project are likely to have experience similar to that of your marketing stakeholders. We understand what information you need, how you need it delivered, and who else within your organisation you need buy-in from.
Our team has client-side marketing and media experience from the likes of Argos, Unilever, Kellogg’s, American Express, Bupa and a variety of other brands. That means we complement the deep statistical knowledge of our econometricians and are able to translate insights into clear and readily understandable recommendations to send to board level.
We are quicker and more cost effective.
Unlike legacy MMM providers, we aren’t hamstrung by significant platform fees or drawn out processes. We are a nimble team, embracing advances in tech that enable us to provide meaningful insights within weeks not months.
We believe in explaining our workings.
Marketing Mix Modelling is not magic, it’s statistics. Our econometricians are more than able to explain the different processes and decisions made in the modelling process and are happy to do so.
We want to make sure you and your team fully understand and trust the results we show you – not to be like a black box, blinding you with jargon.
How are we different?
We have been in your shoes.
The client-side experience in our team means those working on your project are likely to have experience similar to that of your marketing stakeholders. We understand what information you need, how you need it delivered, and who else within your organisation you need buy-in from.
Our team has client-side marketing and media experience from the likes of Argos, Unilever, Kellogg’s, American Express, Bupa and a variety of other brands. That means we complement the deep statistical knowledge of our econometricians and are able to translate insights into clear and readily understandable recommendations to send to board level.
We are quicker and more cost effective.
Unlike legacy MMM providers, we aren’t hamstrung by significant platform fees or drawn out processes. We are a nimble team, embracing advances in tech that enable us to provide meaningful insights within weeks not months.
We believe in explaining our workings.
Marketing Mix Modelling is not magic, it’s statistics. Our econometricians are more than able to explain the different processes and decisions made in the modelling process and are happy to do so.
We want to make sure you and your team fully understand and trust the results we show you – not to be like a black box, blinding you with jargon.
MMM Case Studies
What our clients say
Our latest thoughts on Measurement:
What Would Happen If You Stopped All Your Advertising Tomorrow?
This blog examines how there is no one “silver bullet” to marketing measurement, but instead a combination of approaches will allow you to maximise the impact of your spend.
You Don’t Have to Waste Half Your Ad Spend Anymore
This blog examines how there is no one “silver bullet” to marketing measurement, but instead a combination of approaches will allow you to maximise the impact of your spend.
Updated for 2025: Digital & Traditional Retail Media Demystified
This blog demystifies the quickly developing world of retail media, defines its disparate strands and also how to maximise the opportunity.
