Alex joins the latest Marketing Week Podcast to explore a timely theme: rethinking transparency and accountability in digital advertising.
In the episode, he discusses:
🔹 Why platform reporting should be validated using complementary approaches like structured testing (e.g. holdout tests) and Marketing Mix Modelling
🔹 What a healthy media ecosystem really looks like – for advertisers, platforms, and consumers
🔹 If gaps exist for responsible advertising due to trade bodies or the government not getting involved on key issues what is the role for independent grass roots leadership on these issues?
A key point he makes is how better measurement doesn’t just drive performance – it strengthens trust and accountability across the entire industry.
If you’re thinking about how measurement, media, and responsibility intersect, this is worth your time.
Alex is joined by Jake Dubbins from the Conscious Advertising Network.
Listen to it here on Apple, Spotify or Acast.
