About Entropy
About Entropy
We built the kind of measurement and marketing consultancy we wanted when we were client-side.
Entropy combines specialist measurement expertise with senior marketers who have been responsible for the decisions that measurement is supposed to inform. That changes how we work: we start with the decision, make complex evidence understandable, and stay focused on what the organisation needs to do differently as a result.
Entropy MMM
We bring client-side marketing expertise, radical transparency, and a challenger mindset to MMM – powering faster, sharper P&L decisions.
We continually innovate to solve modern measurement challenges for our clients and the industry. Some recent examples include:
Developing best practice for OOH to be measured in MMM with the trade bodies ISBA and Outsmart
Similar work we’ve done for radio and influencer media.
A faster, cheaper approach to MMM we call Dynamic Marketing Mix Modelling (DMMM) suited to “scale up” brands.
Recently we’ve also been rapidly developing our approach to Amazon MMM to help clients optimise the largest source of retail media spend globally.
Marketing Investment & Strategy
Our former brand-side leaders help you adapt and thrive. We design marketing ecosystems for today’s consumer journey and tomorrow’s growth.
Entropy is a modern marketing consultancy built for results. We connect strategy, execution, and measurement through our unique mix of services – spanning marketing, commerce, and Marketing Mix Modelling. Our deep client-side expertise means that we understand your challenges and deliver clear, pragmatic and actionable recommendations that maximises the impact of your spend.
How can Entropy's marketing consultancy help?
Entropy combines specialist measurement expertise with senior marketers who have been responsible for the decisions that measurement is supposed to inform. That changes how we work: we start with the decision, make complex evidence understandable, and stay focused on what the organisation needs to do differently as a result.
Entropy helps a range of diverse brands, from DTC scale-ups to some of the world’s best known brands looking to maximise the impact of their spend. Some of the areas we can help with are outlined below.
Marketing Consultancy
Digital Marketing
CRM & Loyalty
Ecommerce Tech
Ecommerce Strategy
Ecommerce Business Consultancy
