About Entropy

Entropy is a hybrid business consultancy and agency specialising in measurement, media and ecommerce. Our client side, agency and data science experts work in partnership with brands to accelerate delivery against their organisations’ KPIs.

Entropy MMM

We harness data through our proprietary Marketing Mix Modelling methodologies to optimise P&Ls.

We continually innovate to solve modern measurement challenges for our clients and the industry. Some recent examples include:

Developing best practice for OOH to be measured in MMM with the trade bodies ISBA and Outsmart

Similar work we’ve done for radio and influencer media.

A faster, cheaper approach to MMM we call Dynamic Marketing Mix Modelling (DMMM) suited to “scale up” brands.

This year we’ve also been rapidly developing our approach to Amazon MMM to help clients optimise the largest source of retail media spend globally.

Entropy Commerce

Entropy Commerce is the glue that binds together Entropy’s foundations of ecommerce, marketing and measurement. Our team of client-side, agency and data science experts work closely to help you pull together commercially robust plans for sustainable short-term and long-term growth.

That could include looking how to maximise existing sales and marketing channels as well as developing new ones, while also ensuring all are working together in harmony. Or reviewing existing promotion, pricing and product strategy. We love numbers and help a lot of our clients with KPI setting / validation/ reviews as well as developing full P&Ls and business cases that really stack up.

How can Entropy Commerce help?

Entropy helps a range of diverse brands, from DTC start-ups to more mature brands looking to scale. Entropy Commerce strategy and co-ordination services are tailored to your bespoke needs, but we typically help companies to focus their thoughts around and develop the following areas:

Marketing Consultancy

Digital Marketing

CRM & Loyalty

Ecommerce Tech

Ecommerce Strategy

Ecommerce Business Consultancy

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