Measurement isn’t the end product.
Better marketing is.

Measurement isn’t the end product.
Better marketing is.

We turn evidence into better marketing decisions, combining analytical rigour with senior client-side experience.

TWO WAYS WE CAN HELP YOUR ORGANISATION GROW

TWO WAYS WE CAN HELP YOUR ORGANISATION GROW

Marketing Mix Modelling (MMM)

We bring client-side marketing expertise, radical transparency, and a challenger mindset to MMM – powering faster, sharper P&L decisions.

Marketing Investment & Strategy

Our former brand-side leaders help you adapt and thrive. We combine evidence with experience to build marketing around today’s consumer and tomorrow’s growth opportunities.

Marketing Mix Modelling (MMM)

We bring client-side marketing expertise, radical transparency, and a challenger mindset to MMM – powering faster, sharper P&L decisions.

Marketing Investment & Strategy

Our former brand-side leaders help you adapt and thrive. We combine evidence with experience to build marketing around today’s consumer and tomorrow’s growth opportunities.

SOME OF OUR CLIENTS

Entropy have provided very effective and hands-on support. You have been a fantastic addition to the team in the past few months and brought invaluable marketing expertise. It has been a pleasure working with you. A big thanks from all of us. Read More

Emmanuelle GrimbertMarketing Director, Danone

The Entropy team are a pleasure to work with, their experience and insight is always valuable and they have a great passion for the work they do. Read More

Fiona SpoonerManaging Director, Consumer Revenue: Financial Times

Entropy bring a depth of expertise and experience to the conversation that immediately adds insight and credibility. They are a brilliant resource capable of transforming your thinking and enriching the way you approach any knowledge-based project. Read More

Phil ParkinsonFinance Director, Hagen Group (parent company of Catit)

DMMM has not only helped guide our media strategy, our media agency, our product launches but it has also helped us understand what our audience potential is and where we should be focussing our media budgets. Read More

Ian Mackey, Head of GrowthPercival Menswear

Entropy has been a really great addition to our small team. They've brought their knowledge, their experience and enthusiasm to the relationship to help grow our brand. A very big thank you from all of us. Read More

Martina BozzaMarketing Manager

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What our clients say

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United Kingdom

1 St Katherine’s Way
London
E1W 1UN

Canada

40 King Street West
Toronto, Ontario
M5H 3Y2