Entropy consultancy

Entropy is a consultancy that maximises the effectiveness and efficiency of brands’ media, content and digital investments.

WHY ARE WE DIFFERENT?

We provide totally impartial and transparent advice to brands.

We have no vested interests.

WHY SHOULD I CARE?

We believe most brands can save 5 – 15% on their marketing communications spend with no negative impact on performance.

In fact we’ll work with you to put in place some simple steps to significantly increase its effectiveness.

VIEWABILITY TRADING GUIDELINES

The future of brand advertising includes viewability trading. Get the only guidelines in the market on the topic for free here. Developed with ISBA.

 

REQUEST YOUR FREE COPY

SPECIALISMS INCLUDE

Digital supply chain – viewability, brand safety, fraud, transparency

Zero based budgeting

Marketing ecosystem design – in housing, resourcing, tech stack

Marketing communications process development

Measurement optimisation

Capability & Mentoring: Media, Digital, Marcomms

alex-tait

Entropy was set up by Alex Tait. Prior to launching Entropy Alex led the UK & Ireland Media & Marketing Services team at Unilever where he was responsible for communications planning across their portfolio. He’s worked across diverse sectors in digital and ecommerce leadership roles having worked at brands including Kellogg’s, American Express and the Post Office.

 

We work with some of the best minds in media, content, digital and data for the industry and for our clients.

 

We are hiring. Read about Why We’re Here and if that inspires you get in touch.

 

Before you contact us hear from some of our clients. We can provide more references on request.

  • "GDPR is a tough subject to understand but Entropy’s full day workshop was informative and made clear what was expected of us in order to be compliant. The scenarios really helped us to apply GDPR to our own situation and business. I would recommend Entropy to any company that’s looking to gain not only a broader understanding of GDPR, but its implications for their business.” Holly Hall, Managing Director, BIMA (British Interactive Media Association)

  • “Alex Tait has been very involved with ISBA on a variety of issues at the forefront of our agenda over the years, most recently as an advisor and previously as chair our Digital Action Group and valued member of our Executive Committee.” Phil Smith, Director General, ISBA – The Voice of British Advertisers

  • “Entropy have provided very effective and hands-on support. You have been a fantastic addition to the team in the past few months and brought invaluable media expertise. It has been a pleasure working with you. A big thanks from all of us.” Emmanuelle Grimbert, Marketing Director, Danone

We are passionate about the change we want to affect – for our clients and the industry. Read some of our thoughts in the trade press.

April 17, 2018

Some practical suggestions on how we need to change political advertising for a digital world

InNews

Since writing this article Alex Tait, founder of Entropy, and Benedict Pringle, founder of politicaladvertising.co.uk have launched the politically neutral and not for profit Coalition For Reform In Political Advertising.  The Coalition is calling on Parliament to implement a four-point plan to reform political advertising: Legislate so that all paid-for political adverts can be viewed by the public […]

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