Entropy consultancy

Brilliant brainfood from future facing brands We’ve got some brilliant brainfood from fantastic speakers to provide eCommerce inspiration for your business. We are releasing a session every few days from Thursday April 9th over April and May. See below for the full schedule and watch the trailer. • Thursday, 9th April – Fiona Spooner, Global Marketing […]

A coalition of industry figures representing media, creative, and innovation have joined forces to create a charter and certification to help improve diversity and inclusion at conferences and events. DICE, which stands for Diversity and Inclusion at Conferences and Events, launches today with a 10-point charter that events organisers can follow to be more inclusive, […]

The Coalition for Reform in Political Advertising, the not for profit organisation co-founded by Alex Tait to advocate modernising the rules for political advertising, featured on BBC Breakfast, 5 Live with Emma Barnett and Politics Live amongst other programmes in the last week of the UK general election campaign. Watch some of the coverage here […]

Entropy and eCommerce-speakers.com have launched a series celebrating brilliance in eCommerce, My eCommerce Hero, with New Digital Age in part to encourage more female speakers at industry events.  If you’d like to recommend someone for the series get in touch with us.  You can read the latest nominees here: Sue McVie, Director, Direct to Consumer / […]

This article originally appeared in The Grocer. Many brands are getting excited about direct-to-consumer marketing – but many are also getting it wrong. Here’s why: as with almost any trend in business, there is something to it, but there is also lots of hype. With many trends in business it often goes something like this. First, the […]

We’ve launched a new resource for female marketing speakers, marketing-speakers.com. Subsequent to setting up ecommerce-speakers.com it later emerged that one of the biggest marketing conferences in Europe DMEXCO had a staggering 19 manels (as well as I’ve been told a 79: 19 male : female gender split for panels and presenters).  I wrote this article about it. […]

Yes, I’m a man … but hopefully that doesn’t exclude me from talking about the topic. Last week I went through the agenda of DMEXCO, one of the industry’s biggest and most high-profile events.  It is up on their website for all to see. What I found surprised me quite a bit after my own experiences […]

We’ve set up a basic site for female eCommerce speakers ecommerce-speakers.com . If you know someone who is an eComm superstar who you would recommend for speaking opportunities – or if you yourself would like to be included – feel free to forward on their details to me and we’ll add them to the site. […]

I chaired a wide-ranging discussion at DTC London on the 18th July on the topic of what direct-to-consumer brands can learn from bigger corporate brands.  On the panel we had: Mark Little – ex-DTC Director at Unilever Jean Phillippe Nier – Head of eCommerce, Kraft Heinz Janis Thomas – B2C Marketing Director, Deltatre. ex-Marketing Director, […]

Facebook’s new currency, Libra, was launched last month to much fanfare. Subject to regulatory approval, it is due to come online in the first half of 2020.