We provide totally impartial and transparent advice to brands.
We have no vested interests.
We believe most brands can save 5 – 15% on their marketing communications spend with no negative impact on performance.
In fact we’ll work with you to put in place some simple steps to significantly increase its effectiveness.
The future of brand advertising includes viewability trading. Get the only guidelines in the market on the topic for free here. Developed with ISBA.
Digital commerce &
Direct To Consumer
Best practice – media, content &
digital benchmark
Entropy was set up by Alex Tait. Prior to launching Entropy Alex led the UK & Ireland Media & Marketing Services team at Unilever where he was responsible for communications planning across their portfolio. He’s worked across diverse sectors in digital and ecommerce leadership roles having worked at brands including Kellogg’s, American Express and the Post Office.
We work with some of the best minds in media, content, digital and data for the industry and for our clients.
We are hiring. Read about Why We’re Here and if that inspires you get in touch.
Before you contact us hear from some of our clients. We can provide more references on request.
We are passionate about the change we want to affect – for our clients and the industry. Read some of our thoughts in the trade press.
We’ve set up a basic site for female eCommerce speakers ecommerce-speakers.com . If you know someone who is an eComm superstar who you would recommend for speaking opportunities – or if you yourself would like to be included – feel free to forward on their details to me and we’ll add them to the site. […]
I chaired a wide-ranging discussion at DTC London on the 18th July on the topic of what direct-to-consumer brands can learn from bigger corporate brands. On the panel we had: Mark Little – ex-DTC Director at Unilever Jean Phillippe Nier – Head of eCommerce, Kraft Heinz Janis Thomas – B2C Marketing Director, Deltatre. ex-Marketing Director, […]
Facebook’s new currency, Libra, was launched last month to much fanfare. Subject to regulatory approval, it is due to come online in the first half of 2020.
Above image: Conscious Advertising Network at the UN. In the past year Entropy has been a contributing member of the Conscious Advertising Network (CAN) which launches today. CAN is a voluntary coalition of over 30 organisations set up to ensure that industry ethics catches up with the technology of modern advertising.
Direct To Consumer (DTC) marketing is much talked about these days in several sectors, but perhaps most notably in FMCG / CPG. The “newness” of it can seem puzzling to those who have worked in businesses with a direct path to purchase or who have managed transactional websites. I was reminded of this as I […]
Alex Tait and Benedict Pringle have set up an independent not for profit The Coalition for Reform in Political Advertising advocating modernising the rules around political advertising. To read more about the background to this initiative please visit https://reformpoliticaladvertising.org/background/ Click here for a translation of this page in Deutsch, Français, Español, Português, Norsk, عربى, 中文, 日本人, По-русски We started the Coalition for Reform in Political Advertising in May last […]
Alex Tait and Benedict Pringle have set up an independent not for profit The Coalition for Reform in Political Advertising advocating modernising the rules around political advertising. To read more about the background to this initiative please visit https://reformpoliticaladvertising.org/background/ By Alex Tait. Originally published in The Drum. Last month MP Damian Collins called for a code for political advertising to be in […]
The Coalition for Reform in Political Advertising was set up by Alex Tait and Benedict Pringle as a not for profit organisation advocating change in the rules around political advertising. This article was first published on refrompoliticaladvertising.org in June 2018. We believe that the Vote Leave ads released yesterday by Facebook validate a four-point plan […]
Since writing this article Alex Tait, founder of Entropy, and Benedict Pringle, founder of politicaladvertising.co.uk have launched the politically neutral and not for profit Coalition For Reform In Political Advertising. For up to date news on this initiative please visit https://reformpoliticaladvertising.org/blog/ The Coalition is calling on Parliament to implement a four-point plan to reform political advertising: Legislate so that […]
entropy is a purpose-driven company. Last year we stated our purpose as ‘putting trust back into marketing communications’, and that certainly seems to have been on topic: the last 11 months have been the most rewarding of my career to date. You can read more about that here, and also some thoughts in my last […]
