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Direct To Consumer
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Entropy was set up by Alex Tait. Prior to launching Entropy Alex led the UK & Ireland Media & Marketing Services team at Unilever where he was responsible for communications planning across their portfolio. He’s worked across diverse sectors in digital and ecommerce leadership roles having worked at brands including Kellogg’s, American Express and the Post Office.
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This article originally appeared in The Grocer. Many brands are getting excited about direct-to-consumer marketing – but many are also getting it wrong. Here’s why: as with almost any trend in business, there is something to it, but there is also lots of hype. With many trends in business it often goes something like this. First, the […]
We’ve launched a new resource for female marketing speakers, marketing-speakers.com. Subsequent to setting up ecommerce-speakers.com it later emerged that one of the biggest marketing conferences in Europe DMEXCO had a staggering 19 manels (as well as I’ve been told a 79: 19 male : female gender split for panels and presenters). I wrote this article about it. […]
Yes, I’m a man … but hopefully that doesn’t exclude me from talking about the topic. Last week I went through the agenda of DMEXCO, one of the industry’s biggest and most high-profile events. It is up on their website for all to see. What I found surprised me quite a bit after my own experiences […]
We’ve set up a basic site for female eCommerce speakers ecommerce-speakers.com . If you know someone who is an eComm superstar who you would recommend for speaking opportunities – or if you yourself would like to be included – feel free to forward on their details to me and we’ll add them to the site. […]
I chaired a wide-ranging discussion at DTC London on the 18th July on the topic of what direct-to-consumer brands can learn from bigger corporate brands. On the panel we had: Mark Little – ex-DTC Director at Unilever Jean Phillippe Nier – Head of eCommerce, Kraft Heinz Janis Thomas – B2C Marketing Director, Deltatre. ex-Marketing Director, […]
Facebook’s new currency, Libra, was launched last month to much fanfare. Subject to regulatory approval, it is due to come online in the first half of 2020.
Above image: Conscious Advertising Network at the UN. In the past year Entropy has been a contributing member of the Conscious Advertising Network (CAN) which launches today. CAN is a voluntary coalition of over 30 organisations set up to ensure that industry ethics catches up with the technology of modern advertising.
Direct To Consumer (DTC) marketing is much talked about these days in several sectors, but perhaps most notably in FMCG / CPG. The “newness” of it can seem puzzling to those who have worked in businesses with a direct path to purchase or who have managed transactional websites. I was reminded of this as I […]
Alex Tait and Benedict Pringle have set up an independent not for profit The Coalition for Reform in Political Advertising advocating modernising the rules around political advertising. To read more about the background to this initiative please visit https://reformpoliticaladvertising.org/background/ Click here for a translation of this page in Deutsch, Français, Español, Português, Norsk, عربى, 中文, 日本人, По-русски We started the Coalition for Reform in Political Advertising in May last […]
Alex Tait and Benedict Pringle have set up an independent not for profit The Coalition for Reform in Political Advertising advocating modernising the rules around political advertising. To read more about the background to this initiative please visit https://reformpoliticaladvertising.org/background/ By Alex Tait. Originally published in The Drum. Last month MP Damian Collins called for a code for political advertising to be in […]
