This has been a business transformation project for a successful B2B business with the largest market share in several pet categories.
The scope of our work has included:
Digital commerce training – provide digital commerce training workshops to most of the key roles in the business
Digital commerce strategy – develop the strategy and go to market plan for the business’s first DTC proposition including
A vision and roadmap to enable delivery of the DTC strategy
The roadmap included resourcing, process and technology
A business model and P&L
A communications plan to help KAM’s and Field Sales & Marketing understand how they can leverage the strategy as part of their business strategy and business as usual activities
Following the sign-off of the strategy we are also executing their customer acquisition (including through Google, Facebook and Amazon), and project managing the wider DTC programme within the business.
Revenue increase (below) over the first 6 months of deploying the strategy for the business has led to us working on launching another DTC brand and significantly developing their proposition and marketing mix further.
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