Marketing Investment
& Strategy
Our former brand-side leaders help you adapt and thrive. We combine evidence with experience to build marketing around today’s consumer and tomorrow’s growth opportunities.
Marketing Investment & Strategy
Our former brand-side leaders help you adapt and thrive. We combine evidence with experience to build marketing around today’s consumer and tomorrow’s growth opportunities.
What we do
Knowing what should change is only useful if you can make the change happen. Entropy provides senior, independent marketing advice grounded in evidence and informed by people who have led similar decisions client-side.
We help clients improve the effectiveness of marketing investment across media, content, commerce, technology and partners, from diagnosing the opportunity through to practical recommendations, partner choices and new ways of working.
Our approach is tailored to your needs and often starts with a diagnostic to identify where the biggest opportunities lie.
The areas we typically cover across marketing communications and commerce are set out below.
Diagnostic
We’ll conduct a robust evaluation of your current situation including feedback from stakeholder interviews.
Dependent on the brief that could include a full analysis of your current capabilities, processes, technology, media, content and ecommerce.
Strategy
Planning
Working with you and your stakeholders we’ll develop a roadmap based on recommendations to maximise the effectiveness and efficiency of your spend.
Our approach often involves partnering with your finance team to develop the business case.
Agency & Supplier Procurement
We can manage your agency and supplier procurement across marketing and ecommerce.
We also help develop processes and ways of working across internal and external stakeholders (e.g. agencies, global / local teams)
Measurement
We help brands build robust marketing measurement capabilities – from running Marketing Mix Models to developing frameworks and upskilling teams in attribution methodologies.
Entropy’s commitment as a trusted advisor
Our ethos is to work with you as a trusted advisor and partner.
It is not widely known that almost all consultancies have no qualms about taking commissions or referral fees for the recommendations they make to you.
After agency rebates and the digital media supply chain, this is the next transparency scandal waiting to happen. We’ll never do this, and will have a clause in our contract specifically preventing it. You can be 100% sure that what we are recommending is what we genuinely believe is best for your organisation, using the best solutions across the market.
