Get in touch

Danone

Danone’s Early Life Nutrition is the largest business unit in their UK business. Danone is a B Corp business.

Project

  1. Phase 1. Conduct an exercise to assess and improve the efficiency and effectiveness of their spend across marketing including:
    Media planning (working media)
    Asset creation (non-working media)
    Ways of working across internal teams and agency partners.
  2. Phase 2. Through embedded team members manage the transition to a new set-up for agencies, process and their tech stack whilst ensuring operational continuity and minimising disruption to the business.

Outputs

  • We identified budget efficiency savings of 19% with no negative impact on growth
  • Media planning principles developed
  • 36% content efficiency saving identified
  • Simplified agency structure delivered
  • MMM programme recommendation
  • Annual Operating Planning (AOP) process evolved with the brand teams including facilitating briefings and response to briefs
  • Recommendations for the business’s data driven marketing strategy including activation of their DMP.
Contact us to find out more
Danone
“Entropy have provided very effective and hands-on support. You have been a fantastic addition to the team in the past few months and brought invaluable media expertise. It has been a pleasure working with you. A big thanks from all of us.”
Emmanuelle Grimbert
Marketing Director
Danone
Linkedin Twitter Youtube

Copyright © 2024 | Entropy

What We Do
About Us
Insights
United Kingdom

1 St Katherine’s Way
London
E1W 1UN

Canada

40 King Street West
Toronto, Ontario
M5H 3Y2

Copyright © 2024 | Entropy

Sign up to our Newsletter

We’ll send you the latest digital commerce related brainfood. We’ll also let you know about anything interesting we are up to.

This website uses cookies to ensure you get the best experience on our website.

OK