Danone’s Early Life Nutrition is the largest business unit in their UK business. Danone is a B Corp business.
Phase 1. Conduct an exercise to assess and improve the efficiency and effectiveness of their spend across marketing including
Media planning (working media
Asset creation (non-working media)
Ways of working across internal teams and agency partners.
Phase 2. Through embedded team members, manage the transition to a new set-up for agencies, process and their tech stack whilst ensuring operational continuity and minimising disruption to the business
Identified efficiency savings of 19% of their budget with no negative impact on growth
Media planning principles developed
36% content efficiency saving identified
Simplified agency structure delivered
MMM programme recommendation
Annual Operating Planning (AOP) process evolved with the brand teams including facilitating briefings and response to briefs
Recommendations for the business’s data driven marketing strategy including activation of their DMP and direct management of their ad
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“Entropy have provided very effective and hands-on support. You have been a fantastic addition to the team in the past few months and brought invaluable media expertise. It has been a pleasure working with you. A big thanks from all of us.”