This British menswear brand combines a quintessentially British sense of understated style and rare, internationally-sourced fabrics and materials to produce unique, fresh, and varied collections. Their eye-catching attire has been worn by celebrities such as Dwayne Johnson, Chris Evans, and Rhys James.
Percival was establishing itself as a staple in British menswear by selling direct-to-customer (DTC) through ecommerce and their physical store.
By the end of 2021 the business was experiencing rapid growth and had ambitious targets for 2022. However, the headline growth was appearing slower than the performance shown via GA4 and platform analytics’ and there was a need for a real, true view of performance that avoided double counting.
Project summary
We ran a cost effective MMM for the brand to understand their performance drivers. The significant benefits included:
We used our MMM to:
Results
You can hear Percival’s Head of Growth Ian Mackey speaking about his experience of working with us below:
1 St Katherine’s Way
London
E1W 1UN
40 King Street West
Toronto, Ontario
M5H 3Y2
Copyright © 2024 | Entropy
We’ll send you the latest digital commerce related brainfood. We’ll also let you know about anything interesting we are up to.
This website uses cookies to ensure you get the best experience on our website.