Free Webinar: Diversify Your Media Mix


10:00 – 11:00 OR 16:00 – 17:00 BST, Wednesday 15th June 2022

eCommerce and DTC focussed brands often start out keeping their media strategy fairly simple. There is nothing wrong with having a reliance on PPC and Facebook to ramp up your acquisition as you start out, but you’ll soon reach diminishing returns.

If you have a profitable growth strategy and aren’t sure where to start with introducing new channels into your media mix this webinar is for you. We will:

  • take you through our scientific approach to testing and introducing additional media channels.
  • give you a step by step guide that will allow you to profitably move up the sales funnel to significantly increase demand for your brand.
  • introduce you to a new econometric technique Dynamic Marketing Mix Modelling (DMMM). The decline of cookies and Apple’s recent privacy changes have had a significant impact on digital attribution. DMMM can provide you with a holistic approach to measuring the impact of your media mix and the new channels you introduce as part of your testing plan.


About the speaker 

Before founding Entropy  Alex Tait worked in a diverse range of digital and marketing leadership roles at organisations including American Express and Kellogg’s. Most recently he was the Media & Marketing Services Director at Unilever.

Entropy’s client side, agency and data science experts work in partnership with digital commerce focussed brands to accelerate delivery against their business KPIs. Alex will take you through several case studies demonstrating how several brands have adopted this process and technique to maximise their growth over the last year.

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