Free webinar: eCommerce P&L best practice


930-1015 am GMT, February 24th

2022 looks set to be one of significant opportunities for eCommerce focussed brands. However, there are also plenty of challenges including rising costs driven by factors including Covid’s impact on freight, inflation and Brexit red tape.

Without a grip on the drivers of your eCommerce P&L, you are destined to fail to maximise your profits. Join this exclusive event with Entropy to learn how to capitalise on eCommerce in the post pandemic reality.

We’ll cover:

  • Background – the outlook for 2022
  • eCommerce strategy & planning – exploring different ecommerce models and measures of success
  • eCommerce budgeting fundamentals
  • Developing an eCommerce P&L – building your P&L and how to successfully manage it ongoing
  • How the latest techniques in digital media measurement can give you an edge on your competitors by understanding channel ROI accurately.


Summary and key learnings

This webinar is aimed at all leaders and managers with ecommerce budgetary and sales responsibilities, including selling via established retail websites, marketplaces/Amazon or direct to consumer via brand websites.

This session will demystify eCommerce, give insights on how to build and manage a robust P&L and share tips on how to set your company up for eCommerce success.

We have limited places available so please register below to save your place.



Alex Tait and Jim Clear from Entropy will run the session.

Entropy is a global marketing consultancy and one-stop shop for eCommerce; core to Entropy’s model is maximising the P&L impact of eCommerce and marketing. We work with a range of DTC and eCommerce focussed brands.

As well as significant P&L management experience with Entropy’s clients Jim has extensive eCommerce experience across varied sectors including an 8 year period working across all the key commercial roles in the Argos eCommerce team including trading, digital brand and marketing.

Alex is the Founder of Entropy. Prior to Entropy Alex worked in varied senior digital and eCommerce leadership roles including as Media & Marketing Services Director at Unilever. He’s also worked at American Express, Kellogg’s and Royal Mail.

Register for the event here

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