Marketing Consultancy
& Procurement
Marketing consultancy born from client-side and commerce expertise, we design marketing ecosystems that deliver real commercial impact.
Marketing Consultancy & Procurement
Marketing consultancy born from client-side and commerce expertise, we design marketing ecosystems that deliver real commercial impact.
What we do
Our approach is bespoke dependent on your needs but often starts with a diagnostic.
An example of some of the areas we typically cover for marketing communications is below.
Diagnostic &
Auditing
We’ll conduct a robust evaluation of your current situation including feedback from stakeholder interviews.
Dependent on the brief that could include a full analysis of your current capabilities, processes, technology, media, and content.
Strategy
Planning
Working with you and your stakeholders we’ll develop a costed roadmap based on recommendations to maximise the effectiveness and efficiency of your spend.
We often work with your finance team to develop a business case to support suggested changes with key stakeholders so you can integrate the change agenda into your planning.
Agency & Partner Procurement
To ensure the programme is embedded effectively in the business, we manage media agency and partner procurement to align your investment with the right talent, tech, and accountability.
We also help develop processes and ways of working across internal and external stakeholders (e.g. agencies, global / local teams)
Measurement Development
We help brands build robust media measurement capabilities – from running Marketing Mix Models to developing frameworks and upskilling teams in the right attribution methods.
Entropy’s commitment as a trusted advisor
Our ethos is to work with you as a trusted advisor and partner.
It is not widely known that almost all consultancies have no qualms about taking commissions or referral fees for the recommendations they make to you.
After agency rebates and the digital media supply chain, this is the next transparency scandal waiting to happen. We’ll never do this, and will have a clause in our contract specifically preventing it. You can be 100% sure that what we are recommending is what we genuinely believe is best for your organisation, using the best solutions across the market.
