DMMM is a marketing ROI attribution tool for the changing ecommerce landscape.

Entropy’s pioneering Dynamic MMM service could help solve your attribution issues if you:

Unsure of what solution you need? Get in touch with Entropy today.

What is Dynamic MMM?

Dynamic MMM is a marketing ROI attribution solution that uses statistical regression analysis, designed to reduce human bias, that outputs actionable insights. It is private by design (requiring no access to PII or cookie data), and uses the types of data you will already have accessible in your reporting.

Unlike traditional MMM, Dynamic MMM can be run at pace to inform budget setting and optimisations. We’ve specifically designed Dynamic MMM to be a cost effective route into MMM, for organisations where the cost of a traditional MMM analysis would outweigh any potential improvements in performance.

Want to know more? Send us a message and we’d be happy to help.

Why use Entropy?

Here at Entropy we:

Get in touch to learn more about DMMM today

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