DYNAMIC MARKETING MIX MODELLING
DMMM is a marketing ROI attribution tool for the changing ecommerce landscape.
Entropy’s pioneering Dynamic MMM service could help solve your attribution issues if you:
- Run marketing activity across multiple channels. As well as accurately allowing you to measure digital channels like PPC and Meta you can also add non digital channels into the model like TV and radio
- Aren’t sure how to accurately measure marketing returns beyond last-click and post-cookies
- Want to attribute revenue at pace and much more cost effectively than traditional Marketing Mix Modelling
Unsure of what solution you need? Get in touch with Entropy today.
What is Dynamic MMM?
Dynamic MMM is a marketing ROI attribution solution that uses statistical regression analysis, designed to reduce human bias, that outputs actionable insights. It is private by design (requiring no access to PII or cookie data), and uses the types of data you will already have accessible in your reporting.
Unlike traditional MMM, Dynamic MMM can be run at pace to inform budget setting and optimisations. We’ve specifically designed Dynamic MMM to be a cost effective route into MMM, for organisations where the cost of a traditional MMM analysis would outweigh any potential improvements in performance.
Want to know more? Send us a message and we’d be happy to help.
Why use Entropy?
Here at Entropy we:
- Are a team of highly experienced marketeers and econometricians, making us best placed to both run your analysis, as well as communicate the outcome effectively to stakeholders within your business.
- Have experience of supporting businesses from founder-led SMEs up to global organisations.
- Believe in transparency and independence - unlike most MMM agencies, you’ll have access to all the models produced if you’d like to see them, and we’ve no hidden motives in what we’ll show you.
- Are great value for money. With low overheads we can offer a much higher level of senior consultancy at a lower cost than larger providers, helping to further improve your P&L.
