Dynamic Marketing
Mix Modelling
Improve Your Marketing Effectiveness with Entropy’s Dynamic Marketing Mix Modelling (DMMM)
At Entropy we offer Dynamic Marketing Mix Modelling – a marketing ROI attribution tool that is faster and less expensive than traditional marketing mix modelling.
What is Dynamic Marketing Mix Modelling?
DMMM uses statistical regression analysis, designed to reduce human bias, that outputs actionable insights that you can use to improve your media planning. It doesn’t require you to have an internal data team or an advanced BI system.
We usually run our DMMM analysis on a monthly or quarterly basis for clients, allowing you to attribute revenue at pace and more cost effectively than traditional MMM.
Want to know more? Send us a message and we’d be happy to help.
Unsure if Dynamic Marketing Mix Modelling is for you?
Get in touch for a no-obligation conversation. If you spend money on media to reach a specific goal for your business, then you’ll most likely benefit from DMMM.
We’ve specifically designed Dynamic MMM to be a cost effective route into marketing mix modelling, for organisations where the cost of a traditional MMM analysis would outweigh any potential improvements in performance.
Why use Entropy?
You’ve probably heard of the older marketing agencies and consultancies, so let us give you some background on Entropy.
Simply put, our client-side, agency, and data science experts work with ecommerce focussed brands to accelerate their growth.
Entropy was founded on the basis of transparency, independence, and excellent service. Our team consists of highly experienced marketeers, econometricians, and digital commerce professionals.
We work with founder-led SMEs right up to global organisations, and route everything we do in improving your P&L. Our low overheads mean you can access our expertise much more cost efficiently than with some more archaic providers.
Still unsure? Get in touch today, or see what our clients have to say about us below.
