Customer journey planning
It will help you to:
- Identify ways to more effectively influence those decisions
- Align and implement improvements
- Use robust, proven approach to uncover new insights stimulate new ideas and identify improvements
Our proprietary Consumer Journey model has been developed by Entropy. It places the consumer at the heart of marketing planning.
Unlike the marketing funnel it understands that actual decision journeys start with a trigger and that they are non linear, non sequential and fluid.
It is a model anchored in insights around how customers select, buy and use a product / service.
A holistic strategy will drive more effective acquisition by leveraging people’s natural, evaluating and decision-making behaviors.
Our approach is bespoke to each client but will typically follow a process similar to the one below.
Contact us and we’ll talk you through how we can use it to make your organisation more customer centric.
We also use this model in how we develop marketing strategy. You can read more about our approach to marketing consultancy and some case studies here.
Diagnostics Customer Journey Workshop stage 1
Customer Journey Workshop stage 2
Revised marketing strategy
Revised marketing plan & tactics
Contact us to find out more
Some of our team
Before Entropy Alex was the Marketing Services Director at Unilever. He has also worked in digital leadership roles at varied brands including American Express, Kellogg’s and The Post Office.