Marketing Consultancy

Entropy measurably improves marketing impact to accelerate growth.

The scope of our engagement depends on your brief, but you will likely come to us when your organisation is undergoing fundamental change, you want to develop your marketing strategy, you feel that its impact is not being maximised, or that your brand is losing its relevance to its target audience.

How we do it

Our methodology will usually involve these steps:

Diagnostic. We’ll conduct a robust evaluation of your current situation against the brief, including analysis of your current marketing programme and stakeholder feedback.

Design. Working with you and relevant stakeholders we develop recommendations to maximise the impact of your marketing.

Synthesise. We prioritise interventions that can be integrated into your marketing plan to maximise its P&L impact

Operationalise. If required we can also provide project management and coaching to ensure your change programme lands successfully in the business.

Why are we different?

We are proud marketing geeks. We work with some of the best minds in media, content, technology and wider marketing, and will bring together a bespoke team of our specialists best able to address the brief.

We guarantee results. We’ve yet to meet a business that can’t save between 5 and 15% of their marketing spend, without affecting their growth. That’s budget you can reinvest or add straight to your P&L. We prefer to work for a cost-neutral project fee: all the clients who have worked with us on that basis have saved many times more than they paid. Work with us and you will too.

We’ll give you a holistic solution. Many other consultancies work only on media, or creative, or commerce or digital and technology. If that’s what you need we can do that too, of course, but we work across every aspect of modern marketing.

We catalyse positive change. We differ from other consultancies or agencies in believing that to maximise the impact of your marketing often requires tackling wider issues, which brands may struggle to deal with on their own. We believe in playing a key role in driving positive change, to the benefit of our clients, the industry and the wider citizen consumer. You can read about how we do that and what we’ve already done here.

What our clients say

Contact us to find out more

Some of our team

Before Entropy Alex was the Marketing Services Director at Unilever. He has also worked in digital leadership roles at varied brands including American Express, Kellogg’s and The Post Office.

Alex Tait

Founder

10 years of experience including 7 in digital marketing. Her specialties include digital marketing strategy, aggregators, affiliates, SEM, display, programmatic display, website management and email marketing

Anooja Tawde

Performance Director
Mark is a Marketing, eCommerce and D2C Director. Mark spent 8 years at Unilever where he worked as a Marketing Director for North Asia. He has developed expertise in eComm/D2C having worked with Alibaba and Tmall in China and having lead on various D2C M&A projects.

Mark Little

Senior Consultant

Case Studies

The initiative is being championed by the advertiser trade body ISBA and supported by the Out Of Home trade body Outsmart.
A good example of how we work with small and medium business to scale their eCommerce growth is a craft lager brand we started working with at the end of 2020.
The Financial Times is one of the world’s leading news organisations, recognised internationally for its authority, integrity and accuracy.
Danone
Danone’s Early Life Nutrition is the largest business unit in their UK business. Danone is a B Corp business.