Gisou

To drive the conversations with the luxury retailers, Gisou needed to arm the traditional sales teams with the opportunities available through digital to support online and retail sales.

With Entropy’s expertise in ecommerce and digital marketing, we developed a tailored playbook specific to Gisou’s needs to upskill their sales teams. The playbook included best practices on:

• Digital Channels, including Paid Media (e.g., PPC, Social, Display, Affiliates), Owned Media (e.g., Web, SEO, CRM, Email Marketing), and Earned Media (e.g., PR and Editorials, Reviews).
• Full Funnel Marketing, including top of funnel, middle of funnel, and bottom of funnel.
• Audience Targeting, including prospecting and retargeting.
• Testing and Measurement, including attribution, marketing mix modelling (MMM), measurement frameworks, and KPI setting.

In addition, Entropy put together an in-depth media plan with one of their luxury retail partners. Entropy worked closely with Gisou to understand the luxury retailer and developed a media plan that was quantified with evidence-based recommendations. The plan included various scenarios taking into consideration channels, budgets, and campaign duration to maximise the opportunity and increase both Gisou’s brand awareness and sales revenue.

Other client projects

Read more examples of how we’ve helped other businesses accelerate their growth through ecommerce and digital marketing:

Percival: Accelerating ecommerce growth for a growing menswear fashion brand.

Hagen (Catit): Accelerating digital marketing growth for Hagen’s cat category, Catit.