Digital Marketing
Our experienced team uses our “science of growth” ethos to help you hit your KPIs. We do that by creating and executing tailored digital media strategies with testing and clarity at their heart.
Digital Marketing
Our experienced team uses our “science of growth” ethos to help you hit your KPIs. We do that by creating and executing tailored digital media strategies with testing and clarity at their heart.
Why Entropy?
We’ll likely be a bit different to other agencies you may speak to because we’ve brought together agency, client-side, and data science leaders. We help businesses optimise and scale their media activity through:
• Advanced, accessible, measurement solutions that are designed to prove and improve all your revenue drivers, not just media.
• Bespoke, platform agnostic, media strategies built around testing and clarity
• Fully managed services as well as consultancy and project work.
Shared Knowledge
Our digital marketing team works alongside our experienced commerce and measurement teams, to enrich your digital marketing strategy with more specialist knowledge.
Channel Agnostic
We help you find the best digital marketing mix for you, your audience, and your P&L – not who we have partnerships with. Spoiler: TikTok isn’t always the answer.
Business Focus
Our digital marketing teams focus on building and executing strategies which work for your topline KPIs and business targets, not just ROAS.
Dynamic Planning
Our media planning strategy leans into your marketing performance drivers whilst leaving room for innovative and agile options throughout the year.
Trust & Transparency
You’ll always have full access and ownership over your accounts, data, and spend information. We never add media mark ups or take referral fees for recommending platforms or suppliers.
So if you’re looking for an experienced digital marketing agency to refresh and bring clarity to your marketing strategy and execution, get in touch.
What our clients say
Our latest thoughts on Digital Marketing:
Black Friday Bonanza: Understanding the true P&L impact of your promo activity
This blog looks at how you can utilise MMM to better understand all the drivers of your Black Friday activity – or any promo campaign
Measuring the incremental impact of influencers
This blog summarises the key points from a recent Entropy & ISBA webinar looking at how to measure ROI of influencer marketing activity
Are your other sales channels cannibalising your DTC sales?
This blog looks at the impact of other sales channels such as Amazon on DTC sales – and how you can measure this more accurately using MMM
