Marketing Consultancy
We’ll work with you to maximise the effectiveness and efficiency of your marketing investments.
Why are we different?
We provide totally impartial and transparent advice.
We have no vested interests.
Why should I care?
We believe most brands can save at least 5-10% on their media, content and digital spend with no negative impact on performance. We’ll work with you to do that as well as putting place some simple steps to increase your overall marketing effectiveness.
Entropy was founded by Alex Tait who has a wealth of client-side experience. Before founding Entropy he was the UK & Ireland Marketing Services and Media Director at Unilever where his responsibilities included media, content and digital across their 43 brands.
Entropy in fact means the “measurement of order or disorder in a system”. High entropy is disordered and low entropy is ordered. Our objective is to bring clarity and focus to brands’ strategies so they work as effectively and efficiently in their marketing ecosystems.
We’ve worked with brands of varying sizes from scale-ups to household brands. You can read our case studies below for The Financial Times, Danone and Unilever.
What we do
Our approach will be bespoke to each client’s needs but often starts with a diagnostic.
An example of some of the areas we typically cover for marketing communications is below.
Audit
- Diagnostic
- Initial observations and recommendations
Visioning
- Developing your media, content and digital roadmap
Maximise media efficiency and transparency
- Zero Based Budgeting
- Plan to implement media transparency
Marketing communications effectiveness
- Agency reviews and selection
- Enhancing your measurement capability
Process / ways of working
- Clear ways of working across stakeholders (e.g. marketing, procurement, global, regional and local teams)
Audit
- Diagnostic
- Initial observations and recommendations
Visioning
- Developing your media, content and digital roadmap
Maximise media efficiency and transparency
- Zero Based Budgeting
- Plan to implement media transparency
Marketing communications effectiveness
- Agency reviews and selection
- Enhancing your measurement capability
Process / ways of working
- Clear ways of working across stakeholders (e.g. marketing, procurement, global, regional and local teams)
What our clients say
Read some of our Case Studies:
