Unilever

Unilever is one of the world’s largest companies. 2.5 billion people use Unilever’s products each day. The UK is one of their largest markets globally.

Project

Maximise the effectiveness and efficiency of digital strategy, creative and production spend across the company’s large portfolio of brands in the UK.

Outputs

  • Double-digit efficiency saving with no negative impact on growth
  • Roster consolidated from 7 agencies to 5 with 2 new agencies added
  • Brand team feedback score on agency performance increasing from 2.4 to 4.1
  • Process guidelines developed
  • New way of working developed between all of the rosters
  • In-housing of campaign measurement
  • Training workshops developed for brand teams

Contact us to find out more

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