Digital Commerce

Our client side, agency and data science experts work as part of your team to accelerate delivery against your business KPIs.

Why are we different?

We have a distinctive hybrid consultancy and agency model.

It draws on leading industry experience to deliver on the metrics important to your business. 

The model was born of frustration at working as a client with agencies and consultancies whose objectives were out of alignment with our own.

For example, most agencies we’ve come across focus on what we’d call ‘secondary metrics’, like CPAs and CPCs. Whilst these are important for delivering on a specific aspect of your growth strategy, we often find that, being paid on a commission of media spend, they are incentivised to spend as much as possible.

If you are working with a consultancy, they will almost always be taking commission (aka backhanders) from ‘partner companies’, which can significantly bias their recommendations.

Our KPIs will be the same as your KPIs.

We won’t do either of these things. For example, recently we advised a client to turn off their media spend until we had worked with them to fix their site journey.

Our team has extensive and diverse experience.

That means that your project is in safe hands. We like to approach each engagement as we would have when members of a team in your situation. Between us we have senior client-side experience from brands including Argos, Unilever, American Express, Kellogg’s, Harrods, Wyevale Garden Centres, Bupa and various DTC brands, to name but a few.

In our experience, this approach has the added benefit of making our recommendations easier to sign off with your board or finance team.

We believe in playing a key role in driving positive change. 

We aim to do this for the benefit of our clients, the industry and the wider citizen-consumer. You can read about how we do that and what we’ve already done here

How we do it

We work with each client to fill, in a bespoke way, the capability and capacity gaps in your team.

You can see two examples of how we work with clients below.

We adopt a rigorous approach typically involving the following steps:


  • We’ll conduct a robust evaluation of your current situation, including analysis of your current capability and feedback from stakeholders.


  • Working with you and relevant stakeholders, we’ll develop a roadmap outlining what activities you need to undertake across our three core pillars of
    ecommerce: growing demand, conversion and experience, and customer value.
  • We often also work with your finance team to develop a supporting business case
    and P&L
  • We prioritise and finalise your roadmap with key stakeholders so you can integrate the change agenda into your plan.


  • To ensure the programme is embedded effectively in the business we often project manage, and coach delivery with key stakeholders.
  • If it is right for your organisation, we can also run all aspects of digital marketing to drive rapid growth for our clients.

Entropy’s commitment as a trusted advisor

Our ethos is to work with you as a trusted advisor and partner. It is not widely known that almost all consultancies have no qualms about taking commissions or referral fees for the recommendations they make to you.

After agency rebates and the digital media supply chain, this is the next transparency scandal waiting to happen. We’ll never do this, and will have a clause in our contract specifically preventing us from doing so. You can be 100% sure that what we are recommending is what we genuinely believe is best for your organisation, using the best solutions across the market.

Digital Commerce Case Studies

This has been a business transformation project for a successful B2B business with the largest market share in several pet categories.
A good example of how we work with small and medium business to scale their eCommerce growth is a craft lager brand we started working with at the end of 2020.
Freesat is a digital satellite TV service offering over 200 channels and popular On Demand services. The business is backed by ITV and the BBC.

What our clients say