We work with each client in a bespoke way, wholly focussed around and relevant to your business and specific goals. We can be as involved as necessary, depending on the experience and resource gaps in your teams.
Here are examples of how we work with a couple of our clients:
Our rigorous approach typically involves the following steps
Think
We’ll conduct a robust evaluation of your current situation, including a full analysis of your current capabilities, processes, technology and UX, alongside feedback from stakeholder interviews.
Plan
Working with you and relevant stakeholders, we’ll develop a roadmap outlining what activities you need to undertake across three core pillars of digital commerce: acquisition and growing demand; on-site conversion and experience; and lifetime customer value.
We often also work with your finance team to develop a supporting business case and P&L to support suggested changes.
We prioritise and finalise your roadmap with key stakeholders so you can integrate the change agenda into your planning.
Do
To ensure the programme is embedded effectively in the business, we can then project manage, and coach delivery with key stakeholders to deliver on the proposal.
If it is right for your organisation, we can also run all aspects of digital marketing to drive rapid growth.
How are we different?
A wealth of experience and a KPI-focussed approach
We have a distinctive hybrid consultancy and agency model that draws on leading industry experience to deliver on the metrics most important to your business. The overall P&L is always front of mind.
This hybrid model was born of frustration when working client-side with agencies and consultancies whose objectives and KPIs were out of alignment with our own.
We deliver both strategic and proactive projects to help achieve key business goals, whilst also filling skill gaps in your team, accelerating key tasks, or managing complex digital transformation.
The extensive and diverse experience of our team also means that your project is in safe hands. We like to approach each project from the perspective of your team, as an extension of your business. In our experience, this approach has the added benefit of making it easier for our recommendations to achieve sign-off from your Board or Finance Team.
Entropy’s commitment as a trusted advisor
Our ethos is to work with you as a trusted advisor and partner. It is not widely known that almost all consultancies have no qualms about taking commissions or referral fees for the recommendations they make to you.
After agency rebates and the digital media supply chain, this is the next transparency scandal waiting to happen. We’ll never do this, and will have a clause in our contract specifically preventing it. You can be 100% sure that what we are recommending is what we genuinely believe is best for your organisation, using the best solutions across the market.
