As well as developing full digital commerce strategic plans we work with businesses in a very flexible manner to help with a range of commercial development needs, from devising and developing subscription services to business case development to reviewing and streamlining ecommerce KPIs.
Our team of digital commerce experts all have extensive client-side experience, so we know what it’s like to need to deliver day to day against your own KPI; whether that’s profitable growth or driving market share.
We also know how challenging it can be to focus on medium and longer term goals, which is where we can mobilise quickly to slot seamlessly in with specialised dedicated resource to ensure your project gets moving even more swiftly.
Areas where we can help with your Commercial Development needs typically include…
P&L/KPI Review and Development
We’re equally used to working closely with finance and ecommerce teams to finesse existing P&Ls and forecasting, or starting to develop your ecommerce P&L success metrics from scratch. Our focus is always on driving profitability and efficiency, which is something we also often cover in our helpful content, such as this webinar about Ecommerce P&L Best Practice.
DTC Subscription Assessment and Development
We work with a range of ecommerce clients, but have a particular focus on Direct To Consumer (DTC) brands – both established brands looking to potentially launch or develop a DTC offering, and native DTC brands looking to scale up quickly.
We can support you with targeted strategic plans (through to execution where necessary), ranging from assessing whether moving into DTC is actually a correct, profitable move for you, to helping develop and model new routes to drive significant growth, including subscriptions, internationalisation and setting up the right organisational structure.
Business Cases
We have a wealth of experience in pulling together robust business cases for future ecommerce investment, ranging from lower level spends such as a new email marketing solution or customer reviews provider, right up to new ecommerce platforms. We help many of our clients to create such plans – with a thorough approach that typically includes initial estimated technology and associated costs, forecast benefit uplifts, and ongoing measurability.
You can find out more about how how we can help with Digital Procurement & Replatforming here.
Entropy’s commitment as a trusted advisor
Our ethos is to work with you as a trusted advisor and partner. It is not widely known that almost all consultancies have no qualms about taking commissions or referral fees for the recommendations they make to you.
After agency rebates and the digital media supply chain, this is the next transparency scandal waiting to happen. We’ll never do this, and will have a clause in our contract specifically preventing it. You can be 100% sure that what we are recommending is what we genuinely believe is best for your organisation, using the best solutions across the market.
