Digital Commerce and eCommerce

Delivering adaptable digital commerce and eCommerce initiatives for rapid growth.

When we work with your organisation we’ll deploy a team of specialists to maximise top- and bottom-line growth through your eCommerce programme. We work both with companies which have an established eCommerce presence and with those which have none.

How we do it

If you don’t already have a significant digital presence, depending on the scope, we can get you up and running to sell online in 6–8 weeks.

If we are developing your eCommerce programme we typically follow these steps:

Diagnostic. We’ll conduct a robust evaluation of your current situation including analysis of your current capability and feedback from stakeholders.
Design. Working with you and relevant stakeholders we’ll develop a roadmap outlining what activities you need to undertake across our three core pillars of
ecommerce: growing demand, conversion and experience, and customer value.
Analyse. We will work with your finance team to develop a supporting business case and P&L.
Synthesise. We prioritise and finalise your roadmap with key stakeholders so you can integrate the change agenda into your plan.
Operationalise. To ensure the programme is embedded effectively in the business we often project manage, and coach delivery with key stakeholders.
Digital marketing. If it is right for your organisation, we can also run all aspects of digital marketing to drive rapid growth for our clients.

Why are we different?

We are a one-stop shop. Our team of bespoke experts can remove the hassle and complexity of setting up your digital marketing and / or developing your site. We’ll select a team to complement the skills and capability you already have in your organisation. Ask us to take you through some case studies.

We’ll embed change in your organisation. Change programmes often don’t succeed as they don’t have the right support. If it is right for your business, our digital marketing team can run your digital acquisition channels, including PPC, Facebook and Amazon.

Your organisation’s capability is crucial to the long term success of your brand. We can upskill your organisation with bespoke training and coaching programmes covering all aspects of digital commerce.

We test, test, test. Whether you have an existing eCommerce programme or want to set one up from scratch, we understand how important it is for you to move at pace.

We adopt a LEAN approach to working with your business, which mitigates risk to you.

We catalyse positive change. We differ from other consultancies or agencies in believing that to maximise the impact of your marketing or ecommerce will often require tackling wider issues, which brands may struggle to deal with on their own.

We believe in playing a key role in driving positive change, to the benefit of our clients, the industry and the wider citizen consumer. You can read about how we do that and what we’ve already done here.

What our clients say

Contact us to find out more

Some of our team

Before Entropy Alex was the Marketing Services Director at Unilever. He has also worked in digital leadership roles at varied brands including American Express, Kellogg’s and The Post Office.

Alex Tait

Founder

10 years of experience including 7 in digital marketing. Her specialties include digital marketing strategy, aggregators, affiliates, SEM, display, programmatic display, website management and email marketing

Anooja Tawde

Performance Director

Rachael was most recently Head of Ecommerce for Seedlip – the world’s first non-alcoholic distilled spirit. Before joining Seedlip, Rachael worked in various marketing & e-commerce roles for retail brands including Harvey Nichols.

Rachel Jones

eCommerce Consultant
Mark is a Marketing, eCommerce and D2C Director. Mark spent 8 years at Unilever where he worked as a Marketing Director for North Asia. He has developed expertise in eComm/D2C having worked with Alibaba and Tmall in China and having lead on various D2C M&A projects.

Mark Little

Consultant

Case Studies

A good example of how we work with small and medium sized businesses to scale their eCommerce growth is a craft lager brand we started working with over lockdown.
Freesat
Freesat is a digital satellite TV service offering over 200 channels and popular On Demand services. The business is backed by ITV and the BBC.