Since writing this article Alex Tait, founder of Entropy, and Benedict Pringle, founder of politicaladvertising.co.uk have launched the politically neutral and not for profit Coalition For Reform In Political Advertising. The Coalition is calling on Parliament to implement a four-point plan to reform political advertising: Legislate so that all paid-for political adverts can be viewed by the public […]
Approaching the end of our first year at Entropy and we are giving 10% of our profits to good causes
entropy is a purpose-driven company. Last year we stated our purpose as ‘putting trust back into marketing communications’, and that certainly seems to have been on topic: the last 11 months have been the most rewarding of my career to date. You can read more about that here, and also some thoughts in my last […]
Unilever took part in The Drum’s inaugural Do It Day last year. It was a great success and, in my opinion, a bold event for The Drum to stage, bringing home their message that “We believe marketing can change the world, and we want you to join us on this journey”.
Of late I’ve started feeling like a veteran of digital, seeing how cycles of self-regulation and industry standards have started repeating themselves. It’s a pattern that helps you anticipate future solutions to emerging similar issues.
Over the last few years I’ve written a lot for the trade press about technology and marketing, both being passions of mine. Starting a new job this year, and also reading What Technology Wants by Kevin Kelly, co-founder of Wired, has made me reflect on the place of ethics, not only in digital marketing but also in the wider world as businesses look ahead to 2016 in order to adapt to a fast-changing environment.
To tackle the constant criticism that there is no standard metric to measure online display ad impressions, IAB UK and a cross-industry working group launched its viewability guidelines last month.