Above image: Conscious Advertising Network at the UN. In the past year Entropy has been a contributing member of the Conscious Advertising Network (CAN) which launches today. CAN is a voluntary coalition of over 30 organisations set up to ensure that industry ethics catches up with the technology of modern advertising.
Direct To Consumer (DTC) marketing is much talked about these days in several sectors, but perhaps most notably in FMCG / CPG. The “newness” of it can seem puzzling to those who have worked in businesses with a direct path to purchase or who have managed transactional websites. I was reminded of this as I […]
Alex Tait and Benedict Pringle have set up an independent not for profit The Coalition for Reform in Political Advertising advocating modernising the rules around political advertising. To read more about the background to this initiative please visit https://reformpoliticaladvertising.org/background/ Click here for a translation of this page in Deutsch, Français, Español, Português, Norsk, عربى, 中文, 日本人, По-русски We started the Coalition for Reform in Political Advertising in May last […]
Alex Tait and Benedict Pringle have set up an independent not for profit The Coalition for Reform in Political Advertising advocating modernising the rules around political advertising. To read more about the background to this initiative please visit https://reformpoliticaladvertising.org/background/ By Alex Tait. Originally published in The Drum. Last month MP Damian Collins called for a code for political advertising to be in […]
The Coalition for Reform in Political Advertising was set up by Alex Tait and Benedict Pringle as a not for profit organisation advocating change in the rules around political advertising. This article was first published on refrompoliticaladvertising.org in June 2018. We believe that the Vote Leave ads released yesterday by Facebook validate a four-point plan […]
Since writing this article Alex Tait, founder of Entropy, and Benedict Pringle, founder of politicaladvertising.co.uk have launched the politically neutral and not for profit Coalition For Reform In Political Advertising. For up to date news on this initiative please visit https://reformpoliticaladvertising.org/blog/ The Coalition is calling on Parliament to implement a four-point plan to reform political advertising: Legislate so that […]
Approaching the end of our first year at Entropy and we are giving 10% of our profits to good causes
entropy is a purpose-driven company. Last year we stated our purpose as ‘putting trust back into marketing communications’, and that certainly seems to have been on topic: the last 11 months have been the most rewarding of my career to date. You can read more about that here, and also some thoughts in my last […]
Unilever took part in The Drum’s inaugural Do It Day last year. It was a great success and, in my opinion, a bold event for The Drum to stage, bringing home their message that “We believe marketing can change the world, and we want you to join us on this journey”.
Of late I’ve started feeling like a veteran of digital, seeing how cycles of self-regulation and industry standards have started repeating themselves. It’s a pattern that helps you anticipate future solutions to emerging similar issues.
Over the last few years I’ve written a lot for the trade press about technology and marketing, both being passions of mine. Starting a new job this year, and also reading What Technology Wants by Kevin Kelly, co-founder of Wired, has made me reflect on the place of ethics, not only in digital marketing but also in the wider world as businesses look ahead to 2016 in order to adapt to a fast-changing environment.