Get in touch

Dynamic MMM

Let Entropy help you grow your food business or your drinks business.
Our team has a combined 27 years of senior level experience in food marketing and drinks marketing for global CPG/FMCG brand leaders like Unilever and Kellogg’s. We translate that knowledge to grow challenger brands into household names.

Thinking about selling online?

We can do everything from building your Direct to Consumer (DTC) eCommerce website and go to market strategy, to online branding and digital marketing promotion.

Are you already selling online?

We help you increase your conversion rates and order completions through intelligent optimisation of your customer journey and help you scale through efficient digital marketing.

Not enough repeat purchases?

It’s significantly cheaper to re-engage with a previous customer than to find a new one. Entropy is an expert at Customer Relationship Management (CRM) and can build and implement your retention and re-engagement plan to drive more sales from your existing customers.
We built a subscription service called the Craft Lager Club for Braybrooke Beer and converted their one-off purchases into repeat monthly purchasers. Their repeat customer purchase increased 75% in 3 months.

Want to drive loyalty and take advantage of word-of-mouth marketing?

We built a loyalty programme for Braybrooke Beer where members bring their friends to the beer club and everyone gets a discount.

Entropy covers it all

Conversion. Landing page design and optimisation, refining your on-site messaging to drive the most sales

Engagement. Fun and enticing creative that gets to the point but doesn’t take itself too seriously

Traffic. Efficient digital marketing to drive people to your DTC site that are in-market and looking to buy

Contact us to find out more

Some of our team

Before Entropy Alex was the Marketing Services Director at Unilever. He has also worked in digital leadership roles at varied brands including American Express, Kellogg’s and The Post Office.

Alex Tait

Founder

10 years of experience including 7 in digital marketing. Her specialties include digital marketing strategy, aggregators, affiliates, SEM, display, programmatic display, website management and email marketing

Anooja Tawde

Performance Director

Mark is a Marketing, eCommerce and D2C Director. Mark spent 8 years at Unilever where he worked as a Marketing Director for North Asia. He has developed expertise in eComm/D2C having worked with Alibaba and Tmall in China and having lead on various D2C M&A projects.

Mark Little

Consultant

Case Studies

Hagen
Consultancy: An omnichannel and DTC transformation project for Hagen, a successful B2B business with the largest market share in several pet categories
View Case Study
Consultancy: Scaling a new Direct-to-Consumer business during a challenging time.
View Case Study

What our clients say

"The Entropy team are a pleasure to work with, their experience and insight is always valuable and they have a great passion for the work they do."
Fiona SpoonerGlobal Marketing Director, Financial Times
Fiona Spooner
“Entropy have provided very effective and hands-on support. You have been a fantastic addition to the team in the past few months and brought invaluable media expertise. It has been a pleasure working with you. A big thanks from all of us.” 
Emmanuelle GrimbertMarketing Director, Danone
Emmanuelle Grimbert
Alex Tait has been very involved with ISBA on a variety of issues at the forefront of our agenda over the years, most recently as an advisor and previously as chair our Digital Action Group and valued member of our Executive Committee.”
Phil Smith, Director General ISBA –The Voice of British Advertisers
Phil Smith, Director General
“Entropy bring a depth of expertise and experience to the conversation that immediately adds insight and credibility. They are a brilliant resource capable of transforming your thinking and enriching the way you approach any knowledge-based project.”
Phil ParkinsonFinance Director, Hagen Group
Phil Parkinson
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Have a question? Contact us and we'd be happy to chat.
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Copyright © 2024 | Entropy

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United Kingdom

1 St Katherine’s Way
London
E1W 1UN

Canada

40 King Street West
Toronto, Ontario
M5H 3Y2

Copyright © 2024 | Entropy

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