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Entropy heavily contributed to ClickZ’s report The Age of Amazon: Maximizing the B2C Marketing Opportunity which is based on a survey of more than 250 North America-based business-to-consumer (B2C) marketers (across all sectors), and numerous in depth interviews with those who are actively using Amazon as a marketing and sales platform for their own brands or on behalf of their clients.
The report is aimed at all B2C-focused companies marketing and selling to consumers across a range of sectors, but is particularly relevant for those working in the consumer-packaged goods (FMCG / CPG) arena. In conjunction with the survey of marketers, an online survey of 1,600 U.S. consumers was also carried out, looking at usage of Amazon and comparing research and buying behaviour for eight categories of retail goods.
