Welcome Paul Sturgeon as Managing Director of Entropy MMM!
We’re thrilled to announce the arrival of Paul Sturgeon as Managing Director of Entropy MMM. Paul will lead the team in supporting our clients with a range of services, including: the implementation of marketing effectiveness programmes, sales channel optimisation, budget allocation, brand analytics, forecasting, and pricing and promotional strategy.
Paul brings a wealth of knowledge and extensive experience helping brands to navigate an increasingly complex world to improve marketing effectiveness and drive profitable growth.
He joins from Amazon Ads, where he was the MMM subject matter expert. He has also held leadership positions at Kantar and Mindshare.