It is a year after we put on the UK’s first virtual eCommerce or marketing conference as we went into the first lockdown Digital Commerce For The New Decade featuring a diverse range of brands including, the FT, GSK, Pernod Ricard and Unbound.
And it has certainly been a busy year for Entropy as we’ve helped various clients accelerate their growth through eCommerce as they’ve had to adapt to the new reality.
So as we (hopefully) come out of the Covid period we thought it would be interesting to speak with eCommerce leaders about how they’ve changed their eCommerce strategies to come out the other side.
To get a diverse range of perspectives we’ll be speaking with founder led scale up Direct To Consumer brands as well as larger more established brands.
Watch short clips of the episodes that have dropped so far below. You can watch the all the full interviews from the series on our Youtube channel.
Jacqueline Gilbert, Co-Founder, Beaudurof
Direct To Consumer pioneer Janis Thomas, Look Fabulous Forever
Govox.co.uk, developing a DTC business to tackle employee wellbeing and mental health over lockdown
Stanley Black and Decker discuss social commerce in Asia
How to win at eCommerce in India. Chief Digital Officer, Arpanarghya Saha
Former John Lewis Head of Marketing: what to focus on in 2021