Your business’s P&L may be facing pressure in the current economic headwinds. If you are a marketing leader responsible for media investments, this webinar gives advice on how to approach internal “budget cut” conversations and prove the value of your marketing investment.
We discussed case studies that show how you can work with your finance team to adopt a robust and scientific approach to marketing measurement and testing. We also explained how you can put forward the case to introduce new channels into your media mix to drive profitable growth.
We covered:
- How to work with your finance team to adopt a robust and scientific approach to marketing measurement and testing.
- The latest econometric techniques that provide you with a significantly cheaper and quicker way to measure the impact of your media mix.
- A framework to optimise your budget when there is internal pressure for budget cuts.
- A step-by-step approach to profitably move up the sales funnel to increase demand for your brand.
About the speakers
Alex Tait, Founder, Entropy
Alex is the former Media & Marketing Services Director at Unilever and has also worked client-side in varied senior digital and eCommerce leadership roles including at American Express and Kellogg’s.
Andy Bellis, Performance Attribution Lead, Entropy
Andy has extensive analytics and MMM experience. Before joining Entropy, he was Mindshare’s Global Director of Performance Analytics.
If you’d like to learn about how to grow in the current economic environment get in touch and we’d be happy to talk to you about how to approach budget conversations and how to prove the value of investment.
