Fiona Spooner, The Financial Times – Pressing Reset On Marketing and Business 

Digital Commerce for the New Decade (11m)

Fiona talks about what digital innovation has meant to the FT over the last decade as the business has shifted its focus from print to digital content and lifetime value. She also reveals that for the long term they believe they need to balance their purpose with profit.

You can watch the full video at the event page for Digital Commerce For The New Decade. If you would like free access to the event please contact us and we’ll send you a complimentary pass.

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