Entropy is a founding member of D.I.C.E. an initiative to improve diversity at conferences and events.

A coalition of industry figures representing media, creative, and innovation have joined forces to create a charter and certification to help improve diversity and inclusion at conferences and events.

DICE, which stands for Diversity and Inclusion at Conferences and Events, launches today with a 10-point charter that events organisers can follow to be more inclusive, avoid tokenism and ensure that the white manel is finally consigned to history. 

In 2019, digital marketing event DMEXCO had no less than 19 all male panels. Despite regular ‘calling out’ of such poor illustrations of representation, very little has changed – and many events companies have been guilty of the same since. 

Based on the 2010 UK Equality Act and 9 Protected Characteristics, the DICE charter aims to help those involved in conferences and events prioritise an inclusive approach from the outset. 

The charter itself has been written so it can be used as a set of self-regulatory guidelines- but events organisers can submit their agenda to receive an official DICE certification. 

The launch follows a lengthy consultation with a number of industry bodies and volunteer groups about how to better move from talk to action when it comes to increasing representation outside of the white, male, middle class, straight community on stages in every industry. 

DICE’s immediate ambition is to have no all-male panels across any industry event by 2021. They hope to achieve this by actively promoting the charter via press and relevant industry voices, engaging with events organisers ongoing and by providing limited free consultation when necessary 

The charter covers three elements: line-up, content and marketing. Within this, race, age, gender, class, disability and neurodiversity, as well as the accessibility of the event itself are all covered by the charter. The DICE charter also calls on event organisers to ban the platform of hate speech. Efforts will be led by the DICE team to review the guidelines every year and, based on feedback and learnings and potentially refine and update.

Alex Tait, Founder, Entropy said: “The wake up call for the lack of diversity in many events for me was discovering that the largest marketing conference in Europe, DMEXCO, had a staggering 19 male only panels (manels) last year. In 2020 all events should have diversity as a central consideration at their planning stage. DICE not only gives a framework to help with that but by measuring diversity in events publicly we want to accelerate change too.” 

Groups and organisations who have consulted and offered support are: 

Bloom, Outvertising, Uninvisibility, 300 Seconds, Kean HR, Dear Adland, One Question, She Says, The Diversity Standards Collective, The Unmistakables, Mediatel, Festival of Media, Madfest, Internet Advertising Bureau. Visit https://www.getdice.co.uk/supporters for more details and if you would like to support or be involved, please get in touch. 

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