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Unilever

Consultancy: Developing the digital strategy and programme for Unilever’s UK business, one of their largest markets globally

Project

Maximise the effectiveness and efficiency of digital strategy, creative and production spend across the company’s large portfolio of brands in the UK.

Outputs

  • Double-digit efficiency saving with no negative impact on growth.
  • The roster was consolidated from 7 agencies to 5 with 2 new agencies added.
  • The brand team feedback score on agency performance increased from 2.4 /5 to 4.1 /5
  • We developed process guidelines that aligned with the business’s annual planning process.
  • New ways of working were developed between all of the rosters and the relevant internal teams.
  • In-housing of campaign measurement.
  • Training workshops were also produced to embed the changes with the brand teams.
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