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Danone

Danone’s Early Life Nutrition is the largest business unit in their UK business. Danone is a B Corp business.

Project

  1. Phase 1. Conduct an exercise to assess and improve the efficiency and effectiveness of their spend across marketing including:
    Media planning (working media)
    Asset creation (non-working media)
    Ways of working across internal teams and agency partners.
  2. Phase 2. Through embedded team members manage the transition to a new set-up for agencies, process and their tech stack whilst ensuring operational continuity and minimising disruption to the business.

Outputs

  • We identified budget efficiency savings of 19% with no negative impact on growth
  • Media planning principles developed
  • 36% content efficiency saving identified
  • Simplified agency structure delivered
  • MMM programme recommendation
  • Annual Operating Planning (AOP) process evolved with the brand teams including facilitating briefings and response to briefs
  • Recommendations for the business’s data driven marketing strategy including activation of their DMP.
Contact us to find out more
Danone
“Entropy have provided very effective and hands-on support. You have been a fantastic addition to the team in the past few months and brought invaluable media expertise. It has been a pleasure working with you. A big thanks from all of us.”
Emmanuelle Grimbert
Marketing Director
Danone
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