About Entropy
About Entropy
Entropy specialises in Marketing Mix Modelling / econometrics and marketing consultancy.
Entropy MMM
We bring client-side marketing expertise, radical transparency, and a challenger mindset to MMM – powering faster, sharper P&L decisions.
We continually innovate to solve modern measurement challenges for our clients and the industry. Some recent examples include:
Developing best practice for OOH to be measured in MMM with the trade bodies ISBA and Outsmart
Similar work we’ve done for radio and influencer media.
A faster, cheaper approach to MMM we call Dynamic Marketing Mix Modelling (DMMM) suited to “scale up” brands.
This year we’ve also been rapidly developing our approach to Amazon MMM to help clients optimise the largest source of retail media spend globally.
Marketing Consultancy & Procurement
Our former brand-side leaders help you adapt and thrive. We design marketing ecosystems for today’s consumer journey and tomorrow’s growth.
Entropy is a modern marketing consultancy built for results. We connect strategy, execution, and measurement through our unique mix of services – spanning marketing, commerce, and Marketing Mix Modelling. Our deep client-side expertise means that we understand your challenges and deliver clear, pragmatic and actionable recommendations that maximises the impact of your spend.
How can Entropy's marketing consultancy help?
Entropy helps a range of diverse brands, from DTC scale-ups to some of the world’s best known brands looking to maximise the impact of their spend. Some of the areas we can help with are outlined below.
Marketing Consultancy
Digital Marketing
CRM & Loyalty
Ecommerce Tech
Ecommerce Strategy
Ecommerce Business Consultancy
