As 2024 comes to a close, we’ve been looking back at another momentous year in the world of measurement, marketing and commerce. And we’ve compiled a top 5 of Entropy’s most read blogs, to get a feel for what was really resonating with people this year.
The hot topic of retail media took our top slot, while marketing measurement, digital marketing effectiveness, influencer impact, optimising for Amazon and even the ongoing resurgence of vinyl records were also popular with our readers.
So, without any further ado here’s the top 5 rundown of our most popular blogs this year (with those bubbling under also featured below):
5. Measuring the incremental impact of influencers
This blog summarised the key points from a recent webinar that Entropy ran in partnership with ISBA, looking at how to measure ROI of influencer marketing activity.
4. Physical Success in a Digital World: The Vinyl Resurgence
Something a bit different, here we focused on the resurgence of vinyl records and how physical success in a digital world can be achieved with the right business strategies.
3. Lies, Damned Lies & Statistics: Battling bias in Marketing Measurement
This article sought to discover the sources of bias in marketing measurement and how to combat bias to ensure robust analysis and minimal impact on measurement in marketing.
2. Navigating the Marketing Measurement Maze: What’s the right solution for you?
Here we took a deeper dive into the differences in marketing measurement solutions like attribution models and econometrics to help find the right solution for you.
1.Demystifying Retail Media: Digital and Traditional
Top of the pops was our look at retail media, which sought to demystify its constantly developing world, define its disparate strands and to also provide some pointers as to how brands can maximise the opportunity.
Bubbling Under: Blogs 6-10
Just outside the top 5, these are all an interesting read too:
- Retail Media Measurement: Here Be Dragons
- New year, new platform
- Black Friday Bonanza: Understanding the true P&L impact of your promo activity
- Growth Strategies: Ditching best practices in Digital Marketing
- Measuring and optimising Amazon for incremental sales
Hope that rundown’s been insightful in pulling out some of the key trends from 2024.
Finally, we’d also just like to take this opportunity to wish all our clients, colleagues and contacts a very happy holiday period whatever that may involve – and look forward to another exciting year for 2025.
