A tool we often use as a starting point in working with you to develop your digital commerce programme is our Digital Commerce Benchmark. It has been developed by observing best practice across many market leading brands in order to serve as the gold standard for both established and challenger brands.
How does it work? Through taking the benchmark brands can identify and address under-performing areas relative to their competitors. From brands we’ve worked with benchmarking also helps significantly with internal education which is often the most challenging part of integrating Digital Commerce integration into existing business processes. There are often very few senior level executives who support the Digital Commerce agenda.
Having a clear line of sight to how competing brands are evolving their business and taking a lead is often the best way of bringing senior leadership on the digital commerce journey.
Contact us and we’ll talk you through it with some case studies.