In the past year Entropy has been a working as a founding member to develop the programme of the Conscious Advertising Network (CAN) which launches today. CAN is a voluntary coalition of over 30 organisations set up to ensure that industry ethics catches up with the technology of modern advertising. CAN has presented its vision at the United Nations twice.
In a nutshell, CAN’s mission is to stop advertising abuse, by highlighting the conscious choices advertisers and agencies can make to ensure good practice.
Across all sectors of the advertising industry, modern technology has advanced so quickly that ethics haven’t been able to keep up. CAN wants to change that.
Now more than ever, brands, agencies and adtech are perfectly placed to consciously change both the way they operate and the content they produce, resulting in communication that is better for all.
That’s why CAN has developed a set of six manifestos, with the aim of getting their principles embedded in every UK agency brief. Together we can make a big difference.
Entropy’s view is that CAN may not be right for every organisation and brand. However, with increasing adoption over the coming months the manifestos represent a powerful driving force for positive change in the industry and across the internet.
You can read CAN’s 6 manifestos on their site here.