Start-up and scale-ups market like a corporate

We want to help 2 or 3 adtech or martech companies maximise their revenue and profit from advertisers and agencies in 2019

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Alex Tait

Prior to launching Entropy Alex led the UK & Ireland Media & Marketing Services team at Unilever where he managed the Marketing Services team and was responsible for communications planning across their portfolio. Our team of specialists have diverse and market leading experience across sectors and markets.

Accelerate your growth

Entropy have been great to work with and very hands on. They developed how we position and communicate our proposition to agencies and advertisers. Also on our events, wider communication and helping us unlock our purpose of “saving quality journalism” which has really energised our team. I’d highly recommend them. Rowly Bourne, Founder, Rezonence


Entropy have provided very effective support. You have been a fantastic addition to the team in the past few months and brought invaluable media expertise. It has been a pleasure working with you. A big thanks from all of us. Emmanuelle Grimbert, Marketing Director, Danone


All the talk in larger corporates is how they can learn to work like a start up – for example by using LEAN methodologies and working in a more agile way.


However, we are assuming you know how to do all that. We’d like to help your tech start up or scale up keep the best of being a smaller business but also learn from larger companies in how to communicate your proposition by getting inside the mind of advertisers, agencies and investors.


We are a consultancy that work with some of the biggest brands globally as well as adtech and martech companies. We only have capacity to work with 2 or 3 in 2019 to the best of our ability – which is very important to us. We’d be interested to hear from you if you feel your proposition solves an industry problem in one of our areas of focus for this year in either:


  • Ad verification – brand safety, fraud or viewability (including enabling trading on viewability)
  • Digital measurement (awareness / “cut through” or attribution)
  • Privacy


Can’t we just do this ourselves?


We’ve worked in the roles you are trying to reach in the market – as Marketing Directors, Media Directors, Head of Digital for some of the world’s biggest brands but also extensively with start up and scale ups.  We think we are perfectly placed to help you.


To be topical it has been our observation going to ATS and DMXCO in particular that many adtech and martech companies quite rightly focus on their product and proposition but really aren’t very good at communicating or differentiating themselves. To be frank most sound the same as each other and have pretty confusing propositions to advertisers and agencies.


Who are Entropy?


We are a media, content and digital consultancy that works with some of the biggest UK & global brands. It was set up by Alex Tait who until last year was Media & Marketing Services Director, UK & Ireland at Unilever.


Our purpose is to put the trust back into marketing communications.


However, one of the ways we differ from other consultancies is that we do this for our clients and also by engaging with the wider industry. We do this in two ways:


  • For our clients by maximising the effectiveness and efficiency of their media, content and digital investments.
  • We also do it for the industry by applying our expertise to act as a catalyst to drive positive change in the industry. You can read more about that here


If you’d like to have a conversation about how we could help you please get in touch via the form below. We will be closing applications at the end of September.

However, before you do so hear from some more of our clients. We can provide more references on request.

  • "The Entropy team are a pleasure to work with, their experience and insight is always valuable and they have a great passion for the work they do." Fiona Spooner, Global Marketing Director, Financial Times

  • "GDPR is a tough subject to understand but Entropy’s full day workshop was informative and made clear what was expected of us in order to be compliant. The scenarios really helped us to apply GDPR to our own situation and business. I would recommend Entropy to any company that’s looking to gain not only a broader understanding of GDPR, but its implications for their business.” Holly Hall, Managing Director, BIMA (British Interactive Media Association)

  • “Alex Tait has been very involved with ISBA on a variety of issues at the forefront of our agenda over the years, most recently as an advisor and previously as chair our Digital Action Group and valued member of our Executive Committee.” Phil Smith, Director General, ISBA – The Voice of British Advertisers

  • “Entropy have provided very effective and hands-on support. You have been a fantastic addition to the team in the past few months and brought invaluable media expertise. It has been a pleasure working with you. A big thanks from all of us.” Emmanuelle Grimbert, Marketing Director, Danone


Talk to us about how we can help you achieve your goals

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