Capability & Mentoring: Media, Digital, Marcomms

Alex and our team of specialists will work with your media, content and digital teams to provide mentoring and training for their personal and professional development.

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Alex Tait

Prior to launching Entropy Alex led the UK & Ireland Media & Marketing Services team at Unilever where he managed the Marketing Services team and was responsible for communications planning across their portfolio. Our team of specialists have diverse and market leading experience across sectors and markets.

Capability Development


Capability is one of the key levers for delivering lasting change in an organisation. The capability gap across various disciplines in modern marketing communications is one of the biggest barriers to maximising ROI in most organisations. It is a challenge for any organisation to keep on top of with the marketing communications landscape changing as fast as it is.


To meet this challenge we believe in action-based learning which ensures that learning is timely, relevant and applicable. To create our bespoke capability programmes we start with the results of the diagnostic phase to ensure that the learning is fully aligned to your business strategy. Then, where appropriate, we will conduct a capability audit to define the skills gaps in the Marketing and Media teams.


We then create bespoke training for your teams across all aspects of media content and digital ecosystems and this is delivered by our direct team and our network of subject matter experts.




Alex and our team of specialists can work with your media, content and digital teams to provide mentoring for their personal and professional development.

Contact us vis the form below. However, before you do so hear from some of our clients. We can provide further references on request.

  • "The Entropy team are a pleasure to work with, their experience and insight is always valuable and they have a great passion for the work they do." Fiona Spooner, Global Marketing Director, Financial Times

  • "GDPR is a tough subject to understand but Entropy’s full day workshop was informative and made clear what was expected of us in order to be compliant. The scenarios really helped us to apply GDPR to our own situation and business. I would recommend Entropy to any company that’s looking to gain not only a broader understanding of GDPR, but its implications for their business.” Holly Hall, Managing Director, BIMA (British Interactive Media Association)

  • “Alex Tait has been very involved with ISBA on a variety of issues at the forefront of our agenda over the years, most recently as an advisor and previously as chair our Digital Action Group and valued member of our Executive Committee.” Phil Smith, Director General, ISBA – The Voice of British Advertisers

  • “Entropy have provided very effective and hands-on support. You have been a fantastic addition to the team in the past few months and brought invaluable media expertise. It has been a pleasure working with you. A big thanks from all of us.” Emmanuelle Grimbert, Marketing Director, Danone


Talk to us about how we can help you achieve your goals

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