Best practice - benchmark your media, content &
digital capability

Our benchmarking tool gives an external perspective on how to evolve your media, content and digital activity

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Alex Tait

About the author: before founding Entropy Alex was the Marketing Services Director for the UK & Ireland at Unilever.


The Entropy team have worked with many brands across diverse sectors.

Introducing the Entropy benchmark

The Entropy benchmark has been developed to allow you to understand how your digital, media and content programme compares to best practice in order to maximise the effectiveness and efficiency of your spend.


The benchmark has 55 dimensions across 5 categories :



  • Media
  • Creative / production
  • Measurement
  • Process, ways of working
  • Agency performance


The output will provide actionable insights to develop and modernise your media, content and digital programme. As part of our engagement we weight the dimensions to ensure that it is relevant to your business challenges and sector.


Contact us and we’ll walk you through how it works along with several case studies to bring it to life.


However, before you do so hear from some of our clients. We can provide more references on request.

  • "The Entropy team are a pleasure to work with, their experience and insight is always valuable and they have a great passion for the work they do." Fiona Spooner, Global Marketing Director, Financial Times

  • "GDPR is a tough subject to understand but Entropy’s full day workshop was informative and made clear what was expected of us in order to be compliant. The scenarios really helped us to apply GDPR to our own situation and business. I would recommend Entropy to any company that’s looking to gain not only a broader understanding of GDPR, but its implications for their business.” Holly Hall, Managing Director, BIMA (British Interactive Media Association)

  • “Alex Tait has been very involved with ISBA on a variety of issues at the forefront of our agenda over the years, most recently as an advisor and previously as chair our Digital Action Group and valued member of our Executive Committee.” Phil Smith, Director General, ISBA – The Voice of British Advertisers

  • “Entropy have provided very effective and hands-on support. You have been a fantastic addition to the team in the past few months and brought invaluable media expertise. It has been a pleasure working with you. A big thanks from all of us.” Emmanuelle Grimbert, Marketing Director, Danone


Talk to us about how we can help you achieve your goals

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