Our benchmarking tool gives an external perspective on how to evolve your media, content and digital activity
About the author: before founding Entropy Alex was the Marketing Services Director for the UK & Ireland at Unilever.
The Entropy team have worked with many brands across diverse sectors.
Introducing the Entropy benchmark
The Entropy benchmark has been developed to allow you to understand how your digital, media and content programme compares to best practice in order to maximise the effectiveness and efficiency of your spend.
The benchmark has 55 dimensions across 5 categories :
- Creative / production
- Process, ways of working
- Agency performance
The output will provide actionable insights to develop and modernise your media, content and digital programme. As part of our engagement we weight the dimensions to ensure that it is relevant to your business challenges and sector.
Contact us and we’ll walk you through how it works along with several case studies to bring it to life.