Driving eCommerce Growth in 2021

A free session for marketing practitioners

In partnership with

eCommerce budgeting and P&L fundamentals

4/2/2021 2.30 - 3.30

Contact us to discuss how Entropy can accelerate your eCommerce growth.



We have limited places available so please register to save your place.

2020 has been the year of Covid and a year where we have all seen the acceleration of eCommerce.

This trend is set to continue in 2021, and without a grip on the drivers of your eCommerce P&L, you are destined to fail to maximise your profits.

Join this exclusive event with Entropy and ISBA to learn how to capitalise on eCommerce in the post pandemic reality.

This session will demystify eCommerce for marketers, give insights on how to build and manage a robust P&L and share tips on how to set your company up for eCommerce success.


It will last 45 minutes and include the opportunity to ask questions at the end.

About the presenters

Entropy is a one stop shop for eCommerce and global marketing consultancy.

Alex Tait and Jim Clear from Entropy will run the session. Core to Entropy’s model is maximising the P&L impact of eCommerce and marketing.

As well as significant P&L management experience with Entropy’s clients Jim has extensive eCommerce experience across varied sectors including over an 8 year period working across all the key commercial roles in the Argos eCommerce team including trading, digital brand and marketing.

Alex is the former Marketing Services Director at Unilever and has also worked in varied senior digital and eCommerce leadership roles at American Express, Kellogg’s and Royal Mail.

We have limited places available so please register to save your place.

Register for the event

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