Mitchell & Butlers

Mitchell & Butlers are one of the largest operators of restaurants, pubs and bars in the UK.


Run the MMM programme for the business to maximise the ROI from marketing and sales investments.


The output included answering the following questions
  • What comms channels have been most efficient in driving sales and is there any variance across brands?
  • Efficiency of current channel mix on volume sales and other key KPIs
  • ROI and advertising decay and response curve by channel
  • Media multiplier effects – how have channels worked in conjunction to drive performance
  • Optimal mix of spend and point of diminishing returns
  • Efficient media phasing by month – e.g., best times of year to advertise
  • Impact of other factors – economy, political climate, weather,
  • Openings/closures/refits, new menus, competitor activity etc

Contact us to find out more

“I recently had the pleasure of working with Dan and can wholeheartedly recommend him to anyone looking for an expert in understanding the efficacy and efficiency of their marketing and promotional investment. He is personable, very easy to work with, collaborative, objective, and he has that wonderful knack of making the complex simple for a variety of stakeholders and audiences. Dan has a wealth of experience and he brings this to bear in delivering exactly what the client needs, but he’s also prepared to challenge our thinking when required. I wouldn’t hesitate to recommend Dan to anyone looking for support in understanding and optimising their marketing mix.”
Marketing Director

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