We’ll work with you to develop the right capability, processes and KPIs to ensure that you maximise your revenue, profit and ROI.
Prior to launching Entropy Alex led the UK & Ireland Media & Marketing Services team at Unilever where he managed the Marketing Services team and was responsible for communications planning across their portfolio. Our team of specialists have diverse and market leading experience across sectors and markets.
We’ll work with you to develop the right capability, processes and KPIs to ensure that you maximise your revenue, profits and ROI.
We do this through the application of analytics, marketing mix modelling (econometrics) and the development of in-house and third party capabilities. We work across a broad spectrum of markets and industries.
We’ll evolve or put in place the right measurement programme for your business. This could include:
- Quantifying historic sales drivers and forecasting future outcomes.
- Putting in place the right digital KPIs for your brand.
- Setting up dashboarding solutions to ensure your internal and external teams have consistent, easy to understand reporting.
- Working with internal and external teams to define the right digital attribution model for your business.
- Evaluating, planning and optimising marketing and sales investments.
- Providing commercially actionable recommendations to grow sales, profit and ROI.
- Designing and putting in place the right balance and set of skillsets across in-house and agency analytics capabilities.
- Essentially empowering your organisation to put data and analytics at the heart of their decision-making process, engendering a culture of continuous learning and implementation of recommendations.
Essentially we will empower your organisation to put data and analytics at the heart of their decision making process, engendering a culture of continuous learning and implementation of recommendations.