Marketing ecosystem design

In-house vs agency management of technology, digital supply chain vendors, processes and resourcing

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Alex Tait

Prior to launching Entropy Alex led the UK & Ireland Media & Marketing Services team at Unilever where he managed the Marketing Services team and was responsible for communications planning across their portfolio. Our team of specialists have diverse and market leading experience across sectors and markets.

Maximise your ROI by modernising your marketing ecosystem

How to set up and manage your marketing ecosystem is one of the hot topics clients are talking to us about at present.


There isn’t one right model for a brand, but to maximise your ROI, full outsourcing is rarely the best option.


We’ll work with stakeholders in your business to develop the model that is right for you, supported by a business case to demonstrate impact on your P&L. Areas we’ll cover are:


  • Digital supply chain vendor audit, RFP and recommendation.
  • Ownership of data.
  • In-house and agency resourcing.
  • Tech stack vendor assessment and selection.
  • Setting up the optimal resourcing and governance model across central and local market teams.


We’ve developed a proprietary diagnostic tool to guide you through the process of what’s right for your brand. Contact us via the form below for more information.

However, before you do so hear from some of our clients. We can provide more references on request.

  • "GDPR is a tough subject to understand but Entropy’s full day workshop was informative and made clear what was expected of us in order to be compliant. The scenarios really helped us to apply GDPR to our own situation and business. I would recommend Entropy to any company that’s looking to gain not only a broader understanding of GDPR, but its implications for their business.” Holly Hall, Managing Director, BIMA (British Interactive Media Association)

  • “Alex Tait has been very involved with ISBA on a variety of issues at the forefront of our agenda over the years, most recently as an advisor and previously as chair our Digital Action Group and valued member of our Executive Committee.” Phil Smith, Director General, ISBA – The Voice of British Advertisers

  • “Entropy have provided very effective and hands-on support. You have been a fantastic addition to the team in the past few months and brought invaluable media expertise. It has been a pleasure working with you. A big thanks from all of us.” Emmanuelle Grimbert, Marketing Director, Danone


Talk to us about how we can help you achieve your goals

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