GDPR Training for Marketers & Advertisers

We provide bespoke training to help your organisation to prepare for the GDPR. We provide tailored training for both larger organisations and SMEs

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Our training programme is run by Nick Stringer who has a wealth of experience in technology public policy and regulatory affairs issues, both at UK and EU level. Between 2008-15 Nick was Director of Regulatory Affairs at the Internet Advertising Bureau UK (IAB UK), spearheading the sector’s efforts to grow within an optimal policy environment. This included the development of various good practice initiatives on privacy, ‘native’ advertising, display advertising trading, copyright and social media. It also included advocacy – both at UK and EU level – on privacy and data protection legislation, such as the GDPR and ePrivacy Directive. Between 2013-17, Nick chaired the European Interactive Digital Advertising Alliance (EDAA), an industry body administering an EU wide programme to develop greater transparency and user control in interest-based advertising. Nick is also a Certified Information Privacy Professional (Europe) – CIPP/E.

 

We provide tailored training for both larger multinational organisations and SMEs

 

Typical Workshop Objectives Are To:

  • Provide a comprehensive overview of the EU GDPR legislation
  • Bring the legislation to life for Marketers by making it relevant to their role
  • Share how compliance can be an opportunity for brands
  • Provide a framework / guidelines for Marketers to plan next steps

Who Should Attend:

  • Brand Advertisers / Marketers involved in Digital Marketing activities inc. email marketing, consumer data base management, CRM etc.

Overview Of GDPR:

  • The EU General Data Protection Regulation (GDPR) updates existing EU data protection laws and introduces new harmonized rules for data governance and digital advertising.
  • The GDPR will apply from 25 May 2018: it has global implications meaning organisations that target their goods / services at individuals in the EU or ‘monitor’ their behaviour will need to comply, regardless of where they are located.
  • The penalties for non-compliance are significant (up to €20m or 4% of global annual turnover – whichever is higher).
  • Entropy Data have developed a training course targeted at Marketers to ensure they understand the new legislation and how it will impact their brand activities.
  • Each session will kick-off with a high-level overview of the GDPR, and then focus on the key areas for Marketers and Advertisers (see below) and how they go about each.

Session Overview: Module & Activity – What They Will Learn & Experience

 

‘Compliance To Opportunity’

  • “Data is the foundation of digital marketing”
  • Overview of the opportunity for Marketing

Introduction To EU GDPR Legislation

  • High level overview of GDPR to include:
  • Principles of GDPR, Legal Bases to Process Personal Data and Timelines & Enforcement

Module 1:

Getting Organised & Data Smart

  • How to ensure the company is joined-up on GDPR
  • Auditing data processing activities (including those of agencies and data partners)
  • Key actions for Marketers

Module 2:

Getting Lawful & Giving People Control

  • Explore lawful ways to process personal data
  • How to give customers / users greater control over their information
  • Key actions for Marketers

Module 3:

Being Transparent & Enforcement / Working With Regulators

  • Revising existing ways to communicate to customers / users
  • Learning how the new EU regulator ‘One Stop Shop’ will work for your business
  • Key actions for Marketers

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Talk to us about how we can help you achieve your goals

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