Entropy Data

Entropy Data is our sister consultancy to Entropy dedicated to providing practical action brands can take to ensure GDPR compliance as well as integrating data good practice into brands’ propositions.

Entropy Data is led by Nick Stringer.

Contact Us For Free Guidance

Whilst we can provide you with a plan to help prepare for the GDPR, we believe modern brands need to embrace a “privacy by design” approach to their brand strategy. By working with stakeholders across your organisation we apply our deep practical experience of marketing communications and data privacy regulation to achieve this.

Nick Stringer

Nick has a wealth of experience in technology public policy and regulatory affairs issues, both at UK and EU level. Between 2008-15 Nick was Director of Regulatory Affairs at the Internet Advertising Bureau UK (IAB UK), spearheading the sector’s efforts to grow within an optimal policy environment. This included the development of various good practice initiatives on privacy, ‘native’ advertising, display advertising trading, copyright and social media. It also included advocacy – both at UK and EU level – on privacy and data protection legislation, such as the GDPR and ePrivacy Directive. Between 2013-17, Nick chaired the European Interactive Digital Advertising Alliance (EDAA), an industry body administering an EU wide programme to develop greater transparency and user control in interest-based advertising. Prior to the IAB UK, Nick worked at Orange, leading public policy issues across both mobile and broadband sectors. He has also worked in the UK Parliament.

GDPR guidelines for marketing communications

When you contact us we’ll also give you a free copy of our 10 step guide for GDPR compliance specifically developed for brands. It is not sector-specific and will be updated on a regular basis. When you’ve reviewed it we welcome all comments, feedback as well as any questions via the Contact Us form on the site.

Contact Us For Free Guidance

GDPR training

We offer bespoke GDPR training for a wider range of organisations from large multinationals to SMEs.

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The EU General Data Protection Regulation (GDPR) – FAQS

How does the new law apply outside the EU?

  • GDPR will apply if an organisation – regardless of location – ‘sells’ its goods / services directly to individuals in the EU or is ‘tracking’ them for analytics or advertising purposes.
  • Failure to comply with the GDPR could mean a fine of up to €20m or 4% of annual global turnover (whichever is greater).
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Talk to us about how we can help you achieve your goals

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