Entropy Data provides practical action brands can take to ensure GDPR compliance as well as integrating data good practice into brands’ propositions.
Whilst we can provide you with a plan to help prepare for the GDPR, we believe modern brands need to embrace a “privacy by design” approach to their brand strategy. By working with stakeholders across your organisation we apply our deep practical experience of marketing communications and data privacy regulation to achieve this.
GDPR guidelines for marketing communications
When you contact us we’ll also give you a free copy of our 10 step guide for GDPR compliance specifically developed for brands. It is not sector-specific and will be updated on a regular basis. When you’ve reviewed it we welcome all comments, feedback as well as any questions via the Contact Us form on the site.
We offer bespoke GDPR training for a wider range of organisations from large multinationals to SMEs.
The EU General Data Protection Regulation (GDPR) – FAQS
How does the new law apply outside the EU?
- GDPR will apply if an organisation – regardless of location – ‘sells’ its goods / services directly to individuals in the EU or is ‘tracking’ them for analytics or advertising purposes.
- Failure to comply with the GDPR could mean a fine of up to €20m or 4% of annual global turnover (whichever is greater).