By Alex Tait. Originally published in The Drum. Trust has been high on the wider media agenda for some time. This year in particular, however, it is increasingly being talked about in connection with marketing communications. My former employer Unilever has been the most vocal big brand this week threatening to withdraw its advertising from […]
By Alex Tait. Originally published in The Drum. The actions the industry and brands are taking around ‘cleaning up the digital supply chain’ don’t need to be repeated here as they’ve had significant coverage in the trade press. However, although talked about in industry forums and by advertisers, in my view one of the key […]
One of the biggest challenges facing anyone in digital, ecommerce or, indeed, marketing is how to distinguish between business value and hype.
This year’s Cannes Lions seems a long time ago already but I wonder how different next year’s event will be.